Bernardo Abreu

Bernardo Abreu is an experienced Product Manager at FARFETCH, responsible for the strategy and development of tools that enhance Marketing team efficiency and customer engagement. With a strong background in loyalty program development, marketing strategies, and customer lifecycle management, Bernardo has successfully launched an email communications tool and a unique credit promo experience for high-tier customers. Previous roles include Senior Digital Marketing Executive at Sainsbury's, where growth in app transactions and user engagement was achieved, and Email Marketing Executive across multiple organizations, including Betway Group, focused on tailored email promotions. Bernardo holds a Master's degree in International Marketing from Hult International Business School and an undergraduate degree in Communication and Media Studies from Universidade Católica Portuguesa.