Maryanne Rice Fiedler

Director, Marketing And CX Strategy at Voice Systems Engineering

Maryanne Rice Fiedler has a diverse work experience spanning several industries. Maryanne began their career in 1983 as a Marketing Manager at Wall to Wall Sound & Video. Maryanne then joined The Wall Music, Inc. in 1990 as Director of Marketing, where they were responsible for strategic marketing, in-store design, brand development, and advertising programs. After The Wall Music was acquired by Camelot Music, Maryanne became the Marketing Services Manager, overseeing market and consumer research programs to support the integration of over 180 music retail outlets.

In 1999, Maryanne joined CDNOW Online, Inc. as a Senior Marketing Manager, managing marketing and promotional activities for various product lines. Maryanne fostered supplier relationships and managed advertising and promotions agencies. In 2001, they moved to BeMusic, Inc. where they served as the Director of Product Merchandising, leading the strategic direction for music and video categories, optimizing pricing strategies, and acquiring music titles and labels.

In 2004, Maryanne joined Voice Systems Engineering (VSE, Inc.) as the Director of Marketing and CX Strategy. Maryanne led the organization in implementing customer experience strategies, creating customer-centric brand and service experiences, and leveraging customer intelligence to improve satisfaction and loyalty.

Alongside their corporate work, Maryanne also founded The Proper Pup in 2009, a business offering private and group dog training classes. Maryanne is a certified dog trainer specializing in puppy training, behavior modification, leadership development for dog owners, and has been recognized as a Best Dog Trainer by Thumbtack.

Maryanne Rice Fiedler's education history includes two main academic experiences. In 2009, they attended Animal Behavior College, where they pursued a degree in Certified Dog Training. Maryanne'sfield of study primarily focused on topics related to dog training and dog behavior modification. Maryanne completed their degree program in 2010.

In 2015, Maryanne briefly enrolled in the Direct Marketing Association's program on Psychology-based Marketing. However, no specific degree or field of study is mentioned for this particular educational endeavor.

In addition to their academic education, Maryanne has obtained several certifications over the years. In January 2009, they became a Certified Holacracy Practitioner through HolacracyOne, LLC. This certification provided their with expertise in implementing the holacracy organizational system. Furthermore, in January 2009, Maryanne also gained the ABCDT certification as a Certified Dog Trainer from Animal Behavior College.

Further down their career path, Maryanne acquired certifications from reputable institutions. In January 2019, they obtained the Forrester CX Pro (CX-I) certification from Forrester, demonstrating their knowledge and skills in customer experience. Maryanne also achieved the Contentsquare Certified designation from Contentsquare in February 2023, indicating their proficiency in using Contentsquare, a customer experience analytics platform. Moreover, in April 2023, Maryanne completed the Forrester Mapping Customer Journeys certification, provided by Forrester, which enhanced their expertise in mapping and analyzing customer journeys.

Overall, Maryanne Rice Fiedler's education history showcases their commitment to gaining knowledge in various fields, including dog training, marketing, customer experience, and organizational systems.

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Timeline

  • Director, Marketing And CX Strategy

    July, 2004 - present