Casey Potter

Casey Potter has a diverse and extensive work experience in the field of brand marketing and creative design. Currently, Casey serves as the Head of Brand Marketing & Creative at Volcon | ePowersports, where they are responsible for leading all brand design and creative efforts. Prior to this role, Casey worked as the Brand Marketing Manager at the same company, spearheading brand marketing and creative initiatives and developing marketing strategies based on consumer insights and competitive analysis.

Before joining Volcon, Casey owned CP Design, an agile design studio that provided highly creative design services. They collaborated with various reputable clients, including Kobalt Tools, Car and Driver, Derwood Productions, Jacob Farms, Del Cabo, Lester Estates, and OZY Media.

Additionally, Casey has held significant positions at Vista Outdoor Inc., BRG Sports, Bell Sports, frog design, Sessions, and Hasbro. At Vista Outdoor Inc., they served as the Creative Director/Marketing lead, where they directed the design direction and marketing strategy for Bell Helmets, developed unique and disruptive marketing campaigns, and mentored the brand team. During their tenure at BRG Sports, Casey held roles such as the Creative Director for Bell Helmets, Giro Sport Design, Blackburn Design, Easton Cycling, and Easton Moto, as well as the Art Director for Bell Helmets and Giro Sport Design. They were responsible for building and mentoring design teams, providing brand strategies and creative direction, and leading the creative process from concept to production.

At Bell Sports, Casey worked as a Senior Designer for Bell Helmets, where they successfully differentiated the brand in a competitive market, created in-store brand experiences, and executed brand marketing and packaging projects. Casey's experience also includes working at frog design as a Senior Designer, where their responsibilities encompassed designing global branding systems and nurturing client relationships for high-profile brands such as Motorola, Plantronics, Microsoft, Ford, and Symantec.

In the early stages of their career, Casey worked as a Designer at Sessions, focusing on advertising, catalogs, and apparel. They also had a tenure at Hasbro as a Designer, where they designed comprehensive packaging systems, toy graphics, and catalogs for the Vortex brand.

Overall, Casey Potter's work experience highlights their expertise in brand marketing, creative design, strategy development, team leadership, and establishing strong brand identities across various industries.

Casey Potter holds a Bachelor of Science degree in Communication & Advertising from Loma Linda University. No specific start or end years are mentioned in the provided information.