Guillaume Dassy

Guillaume Dassy is an experienced professional in the automotive industry, currently serving as Responsable Expérience Client et projets stratégiques at Volkswagen France since May 2023. With a longstanding tenure at Volkswagen Group France beginning in February 2005, Guillaume has held several key positions, including Responsable Formation Commerce, where responsibilities included defining training plans for commercial personnel and deploying brand certification programs. Previous roles encompassed managing the marketing procurement portfolio for various group brands and overseeing national communication and event actions, which involved budget management and creative agency coordination. Guillaume Dassy holds a European Master of Business Sciences in Marketing & Management from EM Normandie Business School, earned between 2000 and 2004.