Marketing and Sales

The Marketing and Sales team at Volkswagen Group oversees the development and execution of strategies to drive brand awareness, customer engagement, and sales performance across the company's twelve brands. This team orchestrates integrated marketing campaigns, manages digital and traditional media channels, handles event communications, and sets global pricing strategies. Additionally, they innovate in new business realms such as e-mobility and emerging technologies, and coordinate internal and external communications to uphold Volkswagen Group's market position and customer loyalty worldwide.