Johan Styrén is an expert and mission leader with a strong background in market intelligence and consumer insights, notably at Volvo Cars where they guided stakeholders and led various analytical teams from 2018 to 2021. Previously, they served as the Market Research Manager and Media Strategy Manager at Saab Automobile AB, managing global research programs and media strategies. Johan also operated as a business owner at Brandwize Sweden AB, focusing on brand analysis and optimization. They hold a Master's degree in Business & Administration from the University of Gothenburg and have completed additional studies in Economics and Information Systems at the University of Newcastle.
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