Joana Pacheco

Joana Pacheco is a seasoned marketing professional with extensive experience in product marketing and digital strategy within the B2B sector. Currently serving as Senior Product Marketing Manager at VORTAL Connecting Business, Joana oversees product marketing management and digital marketing strategy, having previously held roles as Community Manager and Digital Marketing Specialist at the same company. Prior experience includes a position as Digital Marketing Analyst at 360Imprimir, where Joana focused on data-driven decision-making and campaign optimization. Joana also worked as International Marketing Executive at Flexiroam, identifying market opportunities and establishing partnerships. Early career experience includes leadership roles at AIESEC, fostering team management and strategic planning. Joana holds a Post Graduation in Marketing/Marketing Management and a Bachelor of Business Administration from ISCTE Business School.