Paula Horowitz

Paula Horowitz is a seasoned professional with extensive experience in strategic marketing, digital solutions, and customer engagement within the financial services industry. Currently serving as Vice President of Digital Customer Solutions at Voya Financial since August 2015, Paula focuses on financial wellness initiatives. Prior roles include consultancy positions at Bank of America Merrill Lynch, where strategies for engaging retirement and benefit plan services were developed, and at RBS Citizens, where online sales strategies significantly enhanced customer experience. Earlier in their career, Paula held various vice president positions at Fidelity Personal & Workplace Investing, where contributions spanned participant engagement, channel strategy, and performance improvement. Paula's educational background includes an MBA from MIT Sloan School of Management and a BA in Economics from Bates College.