Lara Zier

Lara Zier has a diverse range of work experience spanning multiple industries and roles. Lara is currently the Vice President of Digital Marketing Capabilities at Voya Investment Management, where they have been since 2020. Prior to this, they held the position of Assistant Vice President of Digital Marketing at the same company.

Before joining Voya Investment Management, Lara worked as a Marketing Automation Solutions Consultant at Traction on Demand from 2019 to 2020. In this role, they specialized in implementing and integrating Salesforce Marketing Cloud and Salesforce Administrator solutions.

From 2018 to 2019, Lara worked at Primacy, where they held the positions of Associate Director of Enterprise Marketing and Marketing Manager - Email Marketing Automation. During this time, they developed integrated strategies for marketing and sales teams, implemented advanced email marketing automation campaigns, and led integrations of marketing automation platforms and CRMs.

Prior to Primacy, Lara worked at Houghton Mifflin Harcourt as the Marketing Technology Services Manager from 2014 to 2018. In this role, they managed the performance and integrations of enterprise marketing technology solutions and provided hands-on support in Eloqua and Salesforce.

Lara's career began at SchoolChapters, Inc. in 2013, where they served as the Director of Marketing. After SchoolChapters was acquired by Houghton Mifflin Harcourt, Lara transitioned into the Digital Services team, providing solutions and strategies to support digital marketing initiatives.

Before that, Lara held the position of National Marketing Manager at New Horizons CLC | NH Northeast from 2010 to 2013. Lara developed digital marketing strategies, managed a team, and implemented website development, SEO, email automation, and analytics to enhance sales.

Lara's earlier work experience includes roles such as Marketing Communications at Plum TV, Digital Marketing Consultant at ThermoSpas, Content Developer at Martino & Binzer, and Art Agency Assistant and Online Marketing at Kirchoff / Wohlberg.

Overall, Lara Zier's work experience showcases their expertise in digital marketing, marketing automation, strategy development, and project management across various industries.

Lara Zier completed their education in two different institutions. Lara attended Emerson College from 1998 to 2002, where they obtained a Bachelor's degree in Marketing Communications. Their field of study was focused on Marketing, Advertising, and Public Relations. In 2006 and 2007, they attended New York University and pursued a field of study in Graphic Communications Management & Technology. Lara has also obtained several additional certifications, including Salesforce Certified Administrator and Salesforce Certified Marketing Cloud Email Specialist from Salesforce in 2018. Lara also has certifications in SEO Trained Practitioner from Market Motive in September 2015, and various certifications in Google Analytics Academy in 2014 and 2015.