Callie Cutler Maxwell

Callie Cutler Maxwell is an experienced professional in brand protection and enforcement, currently serving as Brand Protection Manager at Vuori since February 2024. Prior to this role, Callie held positions at VF Corporation and Vans, where responsibilities included managing brand enforcement strategies and analyzing infringement data. Callie’s career began at YETI Coolers in a dual role that involved global brand protection and customer experience management. Additional experience includes a role at Brandmuscle focusing on client services and research assistance at The University of Texas at Austin and Stellenbosch University, where advocacy and educational initiatives were key components. Callie holds a Bachelor of Science in Human Development and Family Sciences from The University of Texas at Austin.