Sierra Reed

Sierra Reed is an experienced designer specializing in women's performance apparel, with a strong background in knit bottoms, swimwear, and activewear. Currently serving as a Designer at Vuori since June 2022, Sierra previously held roles at Old Navy and Athleta, where expertise in technical design, market research, and cross-functional collaboration was demonstrated. Sierra's experience includes managing tech packs, conducting competitor analysis, and implementing consumer feedback into product development. Prior roles also included assistant positions at various companies, where a foundation in design, trend research, and fabric sourcing was established. Sierra holds a BA in Fashion & Textile Design from the University of California, Davis.