Aastha Trivedi

Aastha Trivedi has a diverse work experience in marketing and management roles. Aastha currently holds the position of Marketing Director at VWO since 2021. Prior to this, they were the GTM Head for North America and UK at Haptik from 2020 to 2021, where they played a key role in launching the company in the US market.

From 2017 to 2020, Aastha served as the Senior Product Marketing Manager at Zycus, where they focused on leading product marketing and launch efforts in multiple regions. In 2016, they worked as the Marketing Lead at LoginRadius, where they spearheaded global marketing initiatives and contributed to the company's transition into a leader in Customer Identity management.

Before their marketing career, Aastha gained experience in banking as a Relationship Manager at HSBC from 2014 to 2015. Aastha also held a summer intern position at HSBC in 2013. Additionally, Aastha has a background in IT, having worked as a Manager in IT - Information Technology Services at Tata Steel from 2010 to 2012. In this role, they were responsible for optimizing information systems and project management processes.

Aastha Trivedi completed their education with a Master of Business Administration (MBA) degree in Business Administration and Management, General from the Indian Institute of Management Bangalore from 2012 to 2014. Prior to that, they obtained a Bachelor of Technology (B.Tech.) degree in Computer Science and Engineering from the Vellore Institute of Technology between 2005 and 2009. Aastha'searly education was at Sacred Heart Convent School where they pursued science from 1995 to 2004, but they did not earn a specific degree.