Joanna Schrank

Joanna Schrank has a diverse work experience spanning over a decade. Joanna currently serves as the Director of Revenue Operations at Vyond since February 2023.

Prior to their current role, Joanna worked at Storyblocks for several years. Joanna was the Director of Revenue Operations from an unknown start date to February 2023. In this role, they successfully oversaw an 18-member B2B sales and operations team, leading to a 3x revenue growth in the business line from 2019 to 2022. Joanna played a crucial role in developing the revenue operations tech stack, dashboards, financial forecasting, and funnel performance analyses for the team, C-suite, and Board of Directors. Additionally, they collaborated with brand and marketing analytics leaders to identify market differentiators, value proposition, customer journey, and overall go-to-market strategy.

Before their position as the Director of Revenue Operations, Joanna held two other roles at Storyblocks. Joanna was the Senior Manager of B2B Marketing from an unknown start date to 2020, and they were the Manager of Customer Acquisition from an unknown start date to 2018. As the Senior Manager of B2B Marketing, they contributed to the company's growth by leading a cross-functional campaign team and achieving a 27% YoY revenue growth. In their role as the Manager of Customer Acquisition, they were responsible for overseeing direct-to-consumer marketing efforts and managing a budget of $4M+ in paid search spend annually.

Earlier in their career, Joanna worked at Cvent as the Lead of Digital Marketing for a brief period in 2016. In this role, they successfully scaled the company's digital marketing efforts and achieved significant results such as generating over 1,000 leads and decreasing cost-per-acquisition by $150 YoY. Prior to their role as the team lead, they held the position of Search Engine Marketing Specialist from an unknown start date to 2016.

At the start of their career, Joanna worked at Sabre Hospitality Solutions as a Search Engine Marketing & Optimization Specialist from an unknown start date to 2013. In this role, they were a valuable member of the marketing team at a global advertising agency for luxury hotel properties. Joanna was successful in achieving a 5:1 ROI and increasing organic visibility across the client list by 5% YoY.

Overall, Joanna Schrank has demonstrated their expertise and effectiveness in revenue operations, marketing management, and digital marketing throughout their career.

Joanna Schrank obtained their Bachelor of Science degree in Business Administration with a specialization in Marketing and a minor in Communications from the American University - Kogod School of Business. Joanna completed their undergraduate education from 2007 to 2011. Additionally, Joanna has certifications in Google Adwords Search Advertising and Google Analytics Individual Qualification from Google, although the months and years of obtaining these certifications are not provided.