Loren Allston

Loren Allston is a seasoned professional with extensive experience in management consulting, particularly within the Retail, e-Commerce, Manufacturing, and Resort & Gaming Industries. Currently serving as Principal Consultant at W. Capra Consulting Group since October 2022, Loren specializes in customer experience strategies, loyalty optimization, and retail technology assessments. Additionally, Loren holds an adjunct instructor position at Smart Pack Consulting, focusing on executive and leadership training. Previous roles include significant contributions at NCR Corporation and earlier positions at W. Capra Consulting Group, where Loren led various successful initiatives, including the implementation of payment processors and eCommerce strategies. Loren's background also encompasses strategic sourcing, IT project management, and operational consulting amassed through positions at notable companies such as Progress Energy, iEntertainment Network, and Ernst & Young. Loren holds an MBA in Entrepreneurship from North Carolina State University and a BS in International Business and Economics from SUNY Brockport.