Nic Salerno is an experienced professional in visual merchandising and project planning, currently serving as the Visual Merchandising Manager at W Cosmetics since October 2025. Previously, Nic held various roles at EssilorLuxottica, including Project Planner for Design & Construction and Senior VM Specialist for Marketing, where responsibilities included leading retail store refurbishments and aligning visual merchandising strategies across major brands. As the Founder of Espresso Chronicles from January 2022 to January 2024, Nic focused on creating an engaging online coffee retail experience. Earlier roles at Under Armour and Play Retail involved directing visual merchandising efforts in the ANZ region and implementing standards for prominent brands. Nic holds a Diploma in Counselling from Open Colleges and studied at FBI Fashion College.
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