Wendy Groover

Wendy Groover is an experienced marketing professional currently serving as Senior Director at Utz Quality Foods since January 2019. Groover has been with W. M. BARR since October 2005, managing senior brand initiatives for DampRid, Mold Armor, Odor Genie, and licensed brands, focusing on strategic vision and innovation. Previous roles include Senior Director of Marketing and New Product Development at Fiskars from 1997 to 1999, and Director of Marketing and New Product Development at Tupperware from 1993 to 1997, where Groover initiated a pipeline of new products. The career began as Brand Manager for Glass Plus at DowBrands from 1989 to 1994. Wendy Groover holds an MBA in Marketing from Indiana University Bloomington and a BA in Economics from the University of Michigan.