WA Football
Todd Baker is an experienced marketing and brand professional currently serving as the Executive Manager of Brand and Growth at the West Australian Football Commission since February 2024. Prior to this role, Todd held the position of Digital Program Director at Seven West Media, overseeing a community sport streaming platform from February 2023 to February 2024. Todd's extensive career includes significant roles at 303 MullenLowe, where responsibilities included Joint Managing Director, General Manager, Client Services Director, and Business Director from June 2012 to December 2022. Earlier experience also includes serving as Account Director at Workhouse Advertising from 2006 to 2012. Todd Baker earned a Bachelor's Degree in Commerce with a major in Advertising and Marketing from Curtin University between 2003 and 2005, and attended Wesley College in Perth from 1995 to 2002.
This person is not in any teams
This person is not in any offices
WA Football
WA Football is the caretaker of football throughout the State and is responsible for the overall development of the game. Our role includes holding the license of the State’s two AFL teams – the West Coast Eagles and Fremantle Football Club, guiding the West Australian Football League (WAFL), overseeing community football, managing umpiring, and driving participation through game development and the talent pathway. WA Football is a not for profit sports association. It is incorporated under the Associations Incorporation Act and governed by a voluntary Board of Commissioners that oversees the operation of all football activities throughout the State. 2017 was a landmark year for WA Football, completing a once-in-a-generation Structural Review of WA Football and establishing a new Strategic Plan for 2017-2022 following significant research, planning and consultation. The Strategic Plan has been developed to assist in aligning the industry to achieve common goals and a reform agenda consisting of 60 key reform projects. The plan also outlines the new core values of WA Football , setting the tone for how WA Football leads the industry through this significant period of reform.