Alali Williams

Alali Williams has over 20 years of work experience in brand marketing, digital content, and creative operations. Alali is currently serving as the Senior Director of Brand Marketing and Direct at Wacoal America since August 2022. Prior to that, they held the position of Digital Content & Community Director at Wacoal America from July 2020 to August 2022.

Before joining Wacoal America, Alali worked at Victoria's Secret for several roles and responsibilities. Alali served as the Director of Creative Operations from April 2014 to January 2020, where they led the operational development of seasonal campaigns and assets, collaborating with marketing and creative teams to maintain brand integrity. From February 2012 to April 2014, they worked as the Senior Creative Liaison Manager, overseeing key milestones in publishing and digital processes and representing the merchandising team's perspective in cross-functional meetings. Alali also held positions such as Beauty Senior Brand Manager-Digital, Foundation Brand Manager-Digital, and Beauty Brand Manager for Fragrance, Color, and Body Care at Victoria's Secret.

Earlier in their career, Alali worked as an Associate Brand Manager, E-commerce Merchant, and Repeat Merchant for Intimates & Apparel at Victoria's Secret. Alali started their career as a Marketing and Sales Coordinator at Swid Powell from June 1996 to May 1999.

Alali Williams has gained extensive experience in brand marketing, creative operations, and digital content throughout their career, contributing to the growth and success of renowned companies in the industry.

Alali Williams earned a Bachelor of Science (BS) degree in Fashion Merchandising from LIM College, where they attended from 1992 to 1996. In addition to their formal education, they have obtained various certifications, including "Interaction Design for the Web," "Marketing Programs that Power Customer Acquisition," "PowerPoint: Designing Better Slides," "Excel Essential Training (Office 365)," "Becoming an AI-First Product Leader," "Google Analytics Essential Training," and "Product Marketing Foundations" from LinkedIn. These certifications were obtained in 2020, with different months specified for each certification.