Sarah Gooding

Sarah Gooding is an experienced professional in the communication industry, currently serving as Managing Director for WE Communications in South Africa since January 2020. Previous roles include Account Director at Waggener Edstrom from 2011 to November 2014 and Manager of Consumer Technology at Meropa Communications from 2007 to 2011. In addition, Sarah was the Xbox PR agency lead at Microsoft from 2007 to 2010, and held the position of Account Director at Text 100 from 2002 to 2006. Early career experience includes serving as a Consultant at Firefly Communications from 2000 to 2002. Educational qualifications include a recent degree in Business Sustainability Management from the University of Cambridge, a BA in Journalism and Media Studies from Rhodes University, and a Post Graduate in Integrated Marketing Communications from the AAA School of Advertising.