Guillaume Laurencin

Guillaume Laurencin is an experienced marketing professional with a strong background in the music industry, currently serving as the Marketing & Catalog Director at Wagram Music since September 2002. In this role, Guillaume heads Wagram Services, managing a team of 20 and overseeing sales, distribution, label services, strategic marketing, and merchandising. As a shareholder since an LMBO in 2003, key responsibilities include representing and distributing third-party labels and leading the development and coordination of strategic marketing plans. Previous positions include Senior Product Manager at Sony Music Entertainment and Virgin Music, demonstrating a successful track record of marketing campaigns, media strategy, and managing foreign catalogues. Additionally, experience at BMG involved managing thematic compilations and achieving significant sales milestones. Guillaume holds a degree from ESSCA, earned between 1990 and 1994.