Reuben Fleischer

Reuben Fleischer is a seasoned operations executive currently serving as Senior Vice President of Operations at Wahoo Fitness since November 2025. Previously, Fleischer held a pivotal role on the Board of Directors at Kid One Transport, overseeing efforts to provide transportation for children and expectant mothers while representing Mercedes-Benz interests. Fleischer's extensive experience includes significant positions at Mercedes-Benz U.S. International, Inc., where leadership as Senior Manager of Transportation and Material Planning involved team building and automation projects, and as Manager of Supply Chain Management, focusing on supplier relationships and transportation operations. Prior to this, Fleischer served as Chief of Staff at Daimler AG, implementing business development initiatives for the Global Service and Parts division. Early career at Mercedes-Benz South Africa included roles in execution development, project management, and warranty analysis. Fleischer holds a BSc in Industrial Engineering from the University of the Witwatersrand.