Paid Social Media Lead, Contract

About Us

WaitWhat is creating the most valuable independent portfolio of premium content IP that elevates human potential. Downloaded more than 130 million times, WaitWhat’s media properties have defined new genres in the areas of business (Masters of Scale with Reid Hoffman and Rapid Response with Bob Safian). In everything WaitWhat creates, it aims to share hard-won wisdom from the most iconic people of today, to newer voices, sparking curiosity and helping us live at the top of our potential.

WaitWhat’s approach to content is unique in the industry, with a passion for inventing new business models and building inventive partnerships.

Description

WaitWhat is looking for a US-based contract Paid Social Media Lead to help guide WaitWhat's paid media strategy and execution to create compelling, meaningful, and effective campaigns across its properties and initiatives. Reporting to the Director of Digital Marketing and Video, the ideal candidate is a self-starter who leverages data-driven insights to create and optimize paid spend across various digital media channels. This role will be particularly focused on paid campaigns running on Meta, Google, LinkedIn, and TikTok.

Responsibilities

• Run the day-to-day management of a portfolio of paid campaigns including, but not limited to campaign, ad set, and ad creation process and optimization decisions.
• Work alongside the Alliances team to manage partner relationships around aligned digital media campaigns.
• Develop social media strategies and lead the content planning and calendar process for all WaitWhat properties, working closely with leadership and creative teams.
• Partner with the Audience Development team to support the development of social assets, including crafting briefs, conducting tests, and reporting on insights and analytics to optimize our creative strategies across paid social.
• Partner with the Design team to concept and storyboard both still and video paid assets, and then execute high-quality content delivery across all relevant social and digital channels.
• Demonstrate advanced editorial craftsmanship, storytelling, and copywriting skills.
• Set KPIs, track, report, and present data-driven campaign performance and channel insights to internal stakeholders.
• Make optimization recommendations based on data to advance company goals.