Desiree Olivero

Director at Wakefern Food

Desiree Olivero is a seasoned professional with extensive experience at Wakefern Food Corp., having started as a Buyer in January 2006 and advancing through various roles including CISD and Category Manager before assuming leadership positions such as Manager of Health & Wellness, E-commerce Specialist, and Director since November 2013. Desiree has played a pivotal role in managing Hispanic Marketing efforts and transitioning to the Procurement side of the business. Educationally, Desiree holds a Bachelor of Arts degree from the University of Delaware.

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Wakefern Food

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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.


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