Nikita Patel

Nikita Patel has over seven years of experience in performance marketing and biddable media. They most recently worked as a Senior Performance Marketing Manager at Waldencast since February 2021. Prior to that, Nikita held various roles at M&C Saatchi Performance, including Director of Search and Social, Senior Biddable Media Manager, Biddable Media Manager, Senior Biddable Media Executive, and Social Media Executive. They were responsible for managing media campaigns across various platforms such as Facebook, Twitter, Instagram, and Google AdWords, with a focus on generating user acquisitions and ROI for clients. Nikita also had experience in campaign planning, budgeting, and analysis. Before M&C Saatchi Performance, Nikita was a Social Ad Operations Specialist at AdParlor Inc. where they managed advertiser campaign setup, trafficking, optimization, and client reporting.

Nikita Patel attended Brunel University London from 2010 to 2013, where they earned a Bachelor of Science (BSc) degree in Mathematics and Statistics with Management. In addition, they have obtained three certifications in Google AdWords advertising from Google, including display advertising, mobile advertising, and search advertising. The specific months and years of when these certifications were obtained are not provided.