Lola Hernández Elena

Lola Hernández Elena is an experienced advertising professional, currently serving as an Advertising Business Manager at Wallapop since June 2023, where responsibilities include leading the advertising unit and driving revenue from various sales channels. Prior to this role, Lola was the Head of Digital at MURPH, overseeing a digital marketing and communications team, and developed strategic consultancy for fashion, beauty, and design brands. Additional experience includes positions as Programmatic Manager at GroupM, specializing in programmatic campaigns for major clients, as well as roles at Condé Nast España, where Lola handled programmatic sales and digital product strategies, among other responsibilities. Education credentials include a Master's in Digital Business from Digital Innovation Center, a degree from Universidad Carlos III de Madrid in Journalism and Audiovisual Communication, and various specialized courses in programmatic advertising and digital innovation.