Adriano Serff

Adriano Serff is the current Director of Marketing Strategy at Wallbox. Adriano has over 12 years of experience in the marketing and product development field. Adriano has worked with some of the biggest names in the industry, including Nike, Under Armour, and Original Buff, S.A.

Adriano got their start in the industry as a Brand Coordinator at Nike. Adriano quickly rose through the ranks and became a Sr. Manager, Global Brand Management - Run at Under Armour. In this role, they were responsible for developing and executing marketing plans that increased brand awareness and sales.

In November 2017, Adriano left Under Armour to join Original Buff, S.A. as their Global Marketing and Product Director. In this role, they oversaw the development and execution of global marketing campaigns and product launches. Adriano was also responsible for managing the company's P&L, which they grew by an average of 16% each year.

Most recently, Adriano Serff has been working as the Head of Lanjarón and Fonter Brands & Innovation at Danone Waters. In this role, they have launched several successful marketing campaigns that have increased sales and market share for the brands they oversee. Adriano has also developed new brand voices and positioning for Lanjarón and Fonter during the pandemic, which have resulted in 7 market points and a 28% YoY growth.

Adriano Serff has a post-graduation in Strategic Brand Management from FIA, extension courses in Planning on Institutional Communication from ESPM Escola Superior de Propaganda e Marketing, and a Bacharell in Marketing Administration from Uninove - Universidade Nove de Julho. Adriano also has a specialist degree in Retail Sales from Friedman Group Retail Techniques. Adriano has certification from Skillshare in Google Analytics and SEM & SEO.

They are on a team with Alex Trayling - Social Media Manager, Chelsea Jones - Senior Product Marketing Manager, and Cristina Carmona Pérez - Digital Marketing Manager. Their manager is Bárbara Calixto, Chief Marketing Officer.