Colton Ray

Chief Merchandising Officer at Walser Automotive Group

Colton Ray has a strong work history in the automotive industry. Colton started their career in 2001 as an Operating Partner at Wayzata Nissan, where they excelled in managing new vehicle operations and achieved significant sales growth. In 2017, Wayzata Nissan was acquired by Walser Automotive Group, and Colton transitioned to the role of Chief Merchandising Officer. In this position, they successfully managed inventory, marketing, and loyalty initiatives across 26 franchise dealerships, leading to a notable increase in market share. In 2021, Colton became the Chief Executive Officer of Fuse Autotech, a fintech software platform that enhances dealerships' ability to convert deals and improve customer experiences. Colton was recognized for their accomplishments in the industry with the Automotive News' "40 under 40 Award".

Colton Ray attended the University of Minnesota, where they pursued their higher education. However, no specific information regarding the year of enrollment, completion, degree obtained, or field of study is available.

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Timeline

  • Chief Merchandising Officer

    July, 2017 - present