Antony Balfour

Tony has extensive global retail and eCommerce experience with a strong track record in a diverse range of industries. Most recently, he was General Manager (Markets) for Icebreaker Clothing with responsibility for the company’s global business units in New Zealand, Australia, USA, Canada, Europe and Asia as well as the development of the company’s rapidly growing eCommerce and retail business units.

Prior experience includes senior roles in Monster.com and Seek.com, both successful online recruitment sites.Tony also spent nine years at Nike in senior general management roles in the USA, Australia and Asia-Pacific regions.Since 2009, he has been a director of Silver Fern Farms Co-operative Limited, New Zealand’s largest meat company.Tony is also an independent director at Les Mills International Limited (the world’s leading provider of group fitness programming), Real Journeys Limited (one of NZs leading tourism companies) and Mt Difficulty Wines Limited.