Nick Roche is the founder and Chief Marketing Officer at addMRR, where efforts focus on building growth engines and collaborating with leading B2B SaaS companies across various sectors, including martech, e-commerce, sales enablement, proptech, and fintech. Additionally, Nick serves as an investor and advisor at Warmly, providing insights to enhance content strategies, and participates as an investor in Fathom, contributing to community coinvestment initiatives. Previous roles include Go-to-Market (GTM) advisor for Data Spark, Inc. and Novah, both of which were acquired within a year of their involvement. Nick's background also includes a growth consultant position at Salesprocess.io, where a wealth of experience was gained in accelerating profitability for tech firms. Nick's career began at Bell, where Nick quickly rose to become the top salesperson among over 5000 representatives in North America. Nick holds a Bachelor's degree in Advertising from OCAD University.