Chad Aycock

Director, NCAA & March Madness Brand Strategy at Warner Bros. Discovery Sports

Chad Aycock is an experienced professional in sports brand strategy and social media management, currently serving as the Director of NCAA & March Madness Brand Strategy at Turner Sports since May 2017. Responsibilities include overseeing brand strategy for March Madness and NCAA Digital, as well as guiding the sales process for related content. Previously held roles at Turner Sports include Manager of Social Programming, where strategic initiatives for various platforms were implemented, and Assistant Manager of Social Media, contributing to award-winning content. Chad’s earlier experience includes managing social media for the University of Georgia Men's Basketball team and serving as a Sports Analyst at Krossover. Chad earned a Master's Degree in Sport Management from UGA Mary Frances Early College of Education and a Bachelor's Degree in Sport Management from The University of Georgia.

Location

Marietta, United States

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Warner Bros. Discovery Sports

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TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with the National Basketball Association, Major League Baseball, the NCAA Division I Men’s Basketball Championship, National Hockey League and United States Soccer Federation. Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, HighlightHER, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NBA Digital — comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com — as well as NCAA.com and NCAA March Madness Live. TNT Sports is a division of Warner Bros. Discovery.


Headquarters

United States

Employees

10,000+

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