Jaime Lapa

Jaime Lapa currently serves as the Director of Global Promotions at Warner Bros. Discovery, overseeing promotional strategies for WBD Streaming and previously held the position of Senior Manager for promotions and packaging across multiple platforms including Max and discovery+. Prior to this, Jaime served as Senior Manager of Growth Marketing for Discovery Inc., where significant contributions included launching discovery+ and Food Network Kitchen, developing comprehensive marketing strategies, and driving user growth through multi-channel campaigns. Previous experience encompasses roles at A+E Networks, focusing on digital and paid social media strategies, and early career internships at NBCUniversal and Allen/Cooper Enterprises. Jaime holds a Bachelor of Arts in Communication Studies from the University of Michigan.