Patrizio Spagnoletto

Patrizio Spagnoletto is the Global Chief Marketing Officer.

Spagnoletto joined Discovery as the company scaled its recently launched subscription streaming service, discovery+, globally. In this newly created position, Spagnoletto plays a key leadership role helping market Discovery+ around the world. He oversees a unified global marketing team that seeks to consumer drive adoption of the SVOD across North America, EMEA, LATAM and APAC and have broad responsibilities for subscriber acquisition, retention and growth, media and analytics, brand awareness, marketing creative development and strategy, and consumer insights.

In addition to the focused marketing team, Spagnoletto also works in close partnership with U.S. networks and local international marketing teams to leverage all of Discovery’s assets to drive discovery+.

Spagnoletto most recently served as head of marketing for Hulu, where he oversaw the company’s marketing efforts and was critical in the impressive subscriber growth across both the SVOD and live TV businesses. He led a team of marketers responsible for creating and executing campaigns and events across brand, creative, subscriber growth, and consumer research.