Kathryn Campbell

Kathryn Campbell is a seasoned professional in user research and digital strategy, currently serving as the Director of User Research at Warner Music Group since January 2024. Previously, Kathryn led the Well-being research team at Instagram, focusing on user perceptions and product efficacy for a global audience of 2 billion. At Ticketmaster, Kathryn established a unified market insights and UX research group, enhancing user-centric product development. As Managing Partner and Director of Strategy at Primitive Spark, Kathryn oversaw digital strategy and facilitated design thinking workshops. Earlier experiences include consulting for Toyota North America on user experience and serving as Client Partner at Razorfish, where Kathryn managed significant accounts. Additional roles at WHITTMANHART Interactive and Ogilvy & Mather further solidified Kathryn's expertise in brand strategy and user experience. Kathryn holds a Bachelor of Science in Marketing and an MBA from the University of Virginia.