Amar Khir

Amar Khir has over 20 years of experience in the marketing and communications industry. In 1996, they began their career as Regional Sales & Marketing Manager at Dawn Business Travel, where they were successful in transforming the company into a prime wholesaler for international hotel booking. In 2002, they joined MAG Group of Companies as Advertising & Exhibition Manager, where they were responsible for planning and directing all advertising and media issues across the division. In 2005, they moved to Jetex Flight Support as Communication Manager, where they oversaw all company operations pertinent to marketing planning and development of strategic communication programs. In 2010, they became Marketing Director at Travco Group International. In 2013, they founded and served as Creative Director of CROSSFIELD Branding, where they developed the design philosophy of 'logic and magic approach' to deliver creativity. In 2016, they joined WatanNetwork as Head of UAE office.

Amar Khir attended Cambridge University from 2006 to 2009 and obtained a diploma in Strategic Marketing, Information System Management, and Human Resource Management.