Madison Hedding

Madison Hedding is a Senior Digital Media Manager at Watauga Group where Madison assists multiple clients with strategy, activation, management, analysis, and optimization of paid digital media campaigns. Prior to their current role, Madison was the Director of Digital at White Whale Solutions, where Madison led clients' paid digital marketing efforts with a focus on ROI campaigns. Madison has experience in communications and marketing roles at various companies, including AAF Tallahassee, 223_Agency, Florida State University, and Wofford College, where Madison displayed leadership in client relations, project management, and strategic planning. Madison holds a Bachelor of Arts degree in Sport and Fitness Administration & Strategic Communications from Washington State University.