Sébastien Liron

Sébastien Liron is the Founder of Joie, a luxury management consulting firm specializing in high-end clients such as VIVARA, H. STERN, and MONTE CARLO JOIAS since November 2008. Liron serves as the South America Ambassador for the Fondation de la Haute Horlogerie since October 2017. Previously, Liron held the position of Brand Director at H. Stern Jewelers, overseeing the watch business and collaborations with prestigious brands such as PATEK PHILIPPE and GUCCI TIMEPIECES from July 1995 to November 2008. Earlier experience includes roles as Product Manager and Wholesale Manager at Cartier from September 1989 to January 1993. Liron's educational background includes a Bachelor of Science in Business Administration with a focus on Marketing from the University of Hartford, a Master's in International Relations and Economics from the International University of Japan, and an MBA in Corporate Social Responsibility Management from Universidade Federal do Rio de Janeiro.