Watchfire
Mary Ellen Fricke possesses extensive experience in marketing and communications, having held various roles in prominent organizations since 1988. Currently serving in Sports Marketing at Watchfire Signs since 2018, Mary Ellen also contributes as the Director of Creative Services and Fan Experience for the Danville Dans since 2010, where a passion for marketing and sports combines year-round. Previous roles include Creative Director at Trigard Engraved Bronze, Marketing Specialist at Cellular One of East Central Illinois, and Promotions Manager at Illinois Farm Bureau. Mary Ellen started their career as a Public Relations Specialist at Sharkey Farms and developed skills across multiple channels and disciplines, emphasizing cross-department strategies. Educational qualifications include a BA in Communications from St. Ambrose University, a certification in Community and Economic Development from Pennsylvania State University, and completion of the Leadership Tomorrow program through Vermilion Advantage.
Watchfire
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Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. Our products include indoor and outdoor LED displays, fixed digit and video scoreboards, gas price signs and digital billboards. Every aspect of our products and service is focused on giving our customers the greatest advertising tools available for developing their business and increasing sales. Our partnerships with respected, knowledgeable sign company professionals are the foundation of our collective success. Watchfire LED signs are known for their legendary quality and reliability. We test our outdoor displays to withstand whatever nature throws at them, all to guarantee our customers years of worry-free performance. The excellence in every Watchfire sign begins with our outstanding engineering team designing a quality product. In production, we choose quality over expedience or expense. We use the best performing components available from a global market and invest the time and expense needed to evaluate and verify every aspect of our products’ design, function and serviceability. Our reputation depends on our displays looking and performing great not just on day one, but for years to come. We developed our proprietary Ignite software to create and manage messages from design to scheduling. Whether the sign is large or small, color or monochrome, the suite of Ignite software helps create head-turning messages through easy-to-use interfaces. Watchfire has over 65,000 LED signs in operation at convenience stores, gas stations, retail outlets, banks, schools, places of worship and other locations worldwide. We also have more digital billboard customers in the U.S. than any other brand.