Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. Our products include indoor and outdoor LED displays, fixed digit and video scoreboards, gas price signs and digital billboards. Every aspect of our products and service is focused on giving our customers the greatest advertising tools available for developing their business and increasing sales. Our partnerships with respected, knowledgeable sign company professionals are the foundation of our collective success.

Watchfire LED signs are known for their legendary quality and reliability. We test our outdoor displays to withstand whatever nature throws at them, all to guarantee our customers years of worry-free performance. The excellence in every Watchfire sign begins with our outstanding engineering team designing a quality product. In production, we choose quality over expedience or expense. We use the best performing components available from a global market and invest the time and expense needed to evaluate and verify every aspect of our products’ design, function and serviceability. Our reputation depends on our displays looking and performing great not just on day one, but for years to come.

We developed our proprietary Ignite software to create and manage messages from design to scheduling. Whether the sign is large or small, color or monochrome, the suite of Ignite software helps create head-turning messages through easy-to-use interfaces.

Watchfire has over 65,000 LED signs in operation at convenience stores, gas stations, retail outlets, banks, schools, places of worship and other locations worldwide. We also have more digital billboard customers in the U.S. than any other brand.

Advertising

Electronics

Manufacturing

Retail

Watchfire

Steve Harriott

Robert Wright

David Watson

Pattabi Doraiswamy

Maureen Sanner

Carol Wade

Mike Gragert

Josh Kittle

Dave Warns

Megan Hale

Adam Grimes Cpa

The Leadership Team at Watchfire is responsible for setting the strategic direction and vision of the company, ensuring alignment across all departments to achieve organizational goals. This team collaborates on product innovation, customer service excellence, and financial performance, leveraging their diverse expertise to drive growth and maintain Watchfire's reputation for quality and reliability in the LED signage industry. Through effective leadership and partnership, they foster a culture of collaboration and continuous improvement to deliver exceptional value to customers and stakeholders alike.

Leadership Team

Sales Team

Engineering Team

Marketing Team

Leadership Team

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Sales Team

Engineering Team

Marketing Team