Pete Farmer

Advisor at Water Hero

Pete has 30 years’ experience in business development for IoT, SaaS, telecom, wireless, and Internet services. He was a leading market analyst in optical communications as well as a wireless pioneer with CellNet Data Systems and TAL Wireless Networks. At BT North America, Pete directed strategic planning, developed specialized online services for law (ABAnet) and the entertainment industry (ESI Street), and helped create one of the first native PC clients for email. He received his MBA from Harvard with honors and his BA from Carleton College with high honors.