Robin Robert

Vice President, Marketing Officer at Waterfall Bank

Robin Robert currently serves as Vice President and Marketing Officer at Waterfall Bank, having previously held the position of Creative Product Marketing Lead for Deposits at USAA where contributions included a 12% account growth among targeted segments. At Protect My Car, Robin was Director of Brand Content, successfully rebranding a rewards program which improved retention by 23%. As an independent Brand Marketing Consultant with RWR Marketing Services, Robin drove consumer research and integrated marketing strategies leading to a 13% rise in customer engagement. Earlier roles at Capital One included Director of Brand Marketing & Creative and Senior Manager of Brand Marketing & Creative, where Robin led strategic initiatives that resulted in significant account and partner engagement growth. Robin holds a Bachelor of Science in Business Administration with a focus on Marketing and Management from Fordham University.

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Waterfall Bank

Cascading with Service | Waterfall Bank strives to give clients a different type of banking experience, one that focuses on the client. Our mission is to make banking simple by bringing our customers the latest in technology.


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