Darin Lee

Darin Lee has extensive work experience in the sales and marketing field. Darin currently holds the position of Vice President of Shopper Marketing at Waterloo Sparkling Water since November 2021. Prior to this, they worked as Senior Director of Shopper Marketing from January 2021 to October 2021, and as Director of Shopper Marketing from February 2020 to December 2020.

Before joining Waterloo Sparkling Water, Darin had a long tenure at News Corp, starting in 1997. Darin held various senior positions, including Senior Vice President, Business Development Team Lead, where they reported directly to the Chief Revenue Officer and created tools in Salesforce to track team progress. Darin also served as Senior Vice President, Business Development, where they generated incremental revenue of $14 million and focused on emerging brands, on-trend categories, and retailer expansion. Additionally, they held the role of Senior Vice President, Regional Manager, responsible for annual revenue exceeding $100 million and managing a team across multiple territories. Darin also served as Vice President, General Sales Manager, where they increased office revenue by 52%. Darin began their career at News Corp as an Account Associate and later became an Account Coordinator and Account Director, earning recognition for exceptional sales effort.

Overall, Darin Lee has demonstrated their expertise in sales and marketing through their various leadership roles and successful revenue generation.

Darin Lee obtained a Bachelor of Arts (B.A.) degree in Communication, Journalism, and Related Programs from the University of Oregon, attending from 1992 to 1996. In terms of additional certifications, they obtained the SOL / torch™ Next Commerce Leadership certification from firstmovr in November 2022.