Itziar Froufe

Itziar Froufe currently serves as the Global Innovation & Portfolio Strategy Manager at WaterWipes since December 2024. Prior to this, Itziar held various roles in innovation and marketing, including Innovation Marketing Manager for Larios at Suntory Global Spirits, where responsibilities included managing a 10-year innovation pipeline and leading global expansion efforts. Previous experience at Bel involved serving as IMC Lead, driving digital transformation across brand strategies, and managing the launch of new plant-based brands. Itziar's career began at PepsiCo as a Brand Manager for the Nordics market, focusing on premium brand launches, and includes early work as a Partner Marketing Assistant at Microsoft. Educational credentials include a Master in Internet Business from ISDI and a degree in Journalism from Universitat Autònoma de Barcelona.