[wattpad] Ad Operations Coordinator

Wattpad is a global multiplatform entertainment company whose vision is to entertain and connect the world through stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Every month 85 million people around the world spend over 23 billion minutes on Wattpad to share and discover stories they can’t find anywhere else.  Our brand banner includes: Wattpad, Wattpad WEBTOON Studios, Wattpad Books and Wattpad Brand Partnerships. We’re proudly based in Toronto, but our reach is global. Come build the future of entertainment and storytelling, and write your next chapter with us!

Working closely with the Direct Ad team and Ad Operations, the Ad Operations Coordinator will play a key role in supporting and operationalizing Wattpad WEBTOON Brand Partnerships advertising revenue. 

What you'll be doing:

• Support the management of campaign set up and ad trafficking process for Display, Video and Native Ad Campaigns using our ad servers
• Support the management and optimization of digital ad campaigns to ensure they deliver against defined targets
• Monitor and communicate campaign performance to key stakeholders by putting together active campaign reports
• Support the Media Planning Specialist with building media plans that meet client KPIs and budget
• Facilitate basic troubleshooting between support teams, technology and partners including testing tags and monitoring discrepancies as needed
• Help in researching industry trends and technologies to provide assistance to the broader ad product team
• Support the broader Wattpad WEBTOON Brand Partnerships team with administrative needs such as data entry, data pulling, maintenance of shared documents and materials

What we're looking for:

• Bachelor’s Degree or diploma in Advertising, Marketing, Statistics, Economics, Math, or other related discipline
• Passionate about advertising and technology
• Strong analytical and quantitative skills with the ability to interpret data analysis and modeling results into actionable recommendations
• Proficiency with Microsoft Excel
• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Willingness to learn and grow within the digital advertising space

Bonus points for:

• Experience with campaign optimization, media analytics and digital advertising metrics is an asset
• Knowledge and understanding of ad operations or media planning is an asset
• Familiarity with Salesforce, Looker an asset
• Fan of webcomics, webnovels and pop culture