Carmen Margeaux Viveros Arteta

Carmen Margeaux Viveros Arteta possesses extensive experience in marketing and brand management within the food and beverage industry. Currently serving as Jefe de Marketing Refrigerados at Watt's S.A. since April 2023, Carmen leads the profitable development of various product categories and oversees marketing plans. Previously, Carmen worked at Grupo Proa as Brand Manager for Champion Dog and Champion Cat, where responsibilities included brand strategy and market positioning. Carmen's career also includes roles as a Product Manager at COLUN LTDA. and Salcobrand, as well as financial advisory experience with the Municipalidad de Cerro Navia and account management at BBVA. Carmen holds a Magister en Marketing from Universidad de Chile, a Diplomatic in Marketing Digital from The Valley Business & Tech School, and an Ingeniero Comercial degree from Universidad de Santiago de Chile.