Jason Homola

Marketing Director Of Category Management - Packaged Goods at Wawa

Jason Homola is an experienced marketing professional with a strong background in category management and customer development. Currently serving as the Marketing Director of Category Management for Packaged Goods at Wawa, Inc. since November 2015, Jason oversees key product categories including Beverages, Tobacco, Beer, Snacks, Candy, and Baked Goods. Prior experience includes roles at Campbell Soup Company where Jason held various leadership positions from August 2013 to November 2015, leading teams in category strategy for Soup & Simple Meals, and earlier positions from April 2009 to July 2013 focusing on customer development across multiple product portfolios. Jason began a career in marketing at The Hershey Company from June 1998 to September 2004, where responsibilities included managing key customers and category development. Jason holds a BS in Marketing from Penn State University, earned in 1998.

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Wawa

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Wawa's namesake is a Native American word for the Canada Goose in flight, which is also incorporated into the company's logo. Wawa owns and operates convenience stores and gasoline stations in Pennsylvania, New Jersey, Delaware, Maryland, and Virginia. These stores offer a fresh food selection under the Wawa brand including deli products, wraps, breakfast sandwiches, bakery products, fresh produce, and dairy products. The first Wawa store opened in April 1964 in Folsom, Pennsylvania.


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