Way Media
Kavita Patel is an accomplished sales leader currently serving as the Vice President of Sales EMEA & APAC at Way Media since February 2025, where responsibilities include driving business growth and leading a high-performing sales team. Prior to this role, Kavita held positions such as VP Strategic Accounts EMEA at Intentsify and VP Sales & Business Development at S2W Media, showcasing a strong track record in developing strategic initiatives and building client relationships. Additional experience includes serving as Director of Sales EMEA at MRP and Global Key Account Manager at MVF, where achievements include consistently exceeding sales targets and enhancing customer retention rates. Earlier roles include Senior Sales Manager at Companeo UK and Finance/Mortgage Manager at Central Trust Limited. Kavita's career began at Procter & Gamble as a Training and Recruitment Manager, complemented by a law degree from King's College London and a certification in Advanced Management Skills from MTD Training specialists.
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Way Media
Way Media is a global leader in demand generation, helping B2B companies accelerate growth through high-quality leads and precision-driven marketing. Headquartered in Cape Town and operating across four continents, we specialize in lead generation strategies that connect businesses with the right prospects at the right time. With one of the most experienced teams in the industry, we offer Account-Based Marketing (ABM), Intent-Based Marketing, Event-Based Marketing, and Content Syndication, backed by proprietary technologies and a database of 94M+ verified profiles. Leading technology brands trust Way Media to power their marketing efforts. From generating demand to qualifying leads and engaging decision-makers, we turn strategy into success, helping businesses build strong pipelines and accelerate growth. Visit https://way.media to learn more.