SriSakthi Manohar

SriSakthi Manohar has a wealth of experience in marketing and search engine marketing. From 2014 to 2017, they held a Venture Capital Business Consultant role at Transatlantic Bridge Capital GP UG, Germany & Quorumm Digital Ventures, Washington DC. In 2015, they were a Marketing Analyst - SEM at Guidanz Inc and a Marketing Analyst at HeyLets Inc. Finally, from 2017 to present, they have been a Senior Search Engine Marketing (SEM) Specialist at Way.com. In this role, they have managed an E-commerce Google Ads (AdWords) account for a $4M budget (annual) and a Bing Ads account for a $400K budget (annual). Additionally, they have managed 70 to 80 US & Canadian market paid campaigns, remarketing paid campaigns, an AD Agency group, and has been responsible for company level marketing KPI metrics. SriSakthi has also developed search acquisition strategies, analyzed market level competitions, and identified growth opportunities. SriSakthi has experience in working with internal and external stakeholders on sales strategy, profitability, and running nation level campaigns & strategic partnerships.

SriSakthi Manohar received a Bachelor's degree in Electrical and Electronics Engineering from Sriram Engineering College between 2002 and 2006. In 2008, they earned a Master's degree in Electrical, Electronics and Communications Engineering from Stevens Institute of Technology. In 2016, they completed a Search Engine Optimization Specialization Program (SEO) from the University of California, Davis and a Marketing Certification Program from the University of California, Berkeley, Haas School of Business.

In addition, SriSakthi Manohar has obtained several certifications from Microsoft, Google, and Coursera Course Certificates, including a Microsoft Advertising Certified Professional (2021), Optimizing a Website for Search (2016), Search Engine Optimization Fundamentals (2016), Introduction to Search Engine Optimization (2016), Google Ads Search 2021 (2021), Google Ads Fundamentals 2019 - 2020 (2019), Google Ads Search 2019 - 2020 (2019), Google ADWords Fundamentals 2016 -2017 (2016), and Google AdWords Search Certification 2017 (2017).