Alanna O'Connell is a digital specialist currently serving as a Merchandising Manager at Birch Lane, focusing on ecommerce and marketing in Berlin, Germany. With 5 years of experience at Wayfair, Alanna excelled in category management and promotional planning, leading a team of merchants and developing marketing strategies for luxury home goods. Previous roles include managing US eCommerce category management at Reebok and working as a strategic partner consultant at Zalando Marketing Services. Alanna, a self-starter known for a collaborative spirit, holds a Bachelor of Science in Fashion Merchandising and Public Relations from Marist College.
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