Jiyong Byun

Jiyong Byun is a Senior Analyst and Researcher specializing in Global Brand and Consumer Insights at Wayfair since March 2021. Jiyong has successfully executed numerous custom in-house research projects, enhanced global consumer brand tracking methodologies, and delivered strategic research consultations across cross-functional teams. Prior experience includes senior roles in Consumer Insights within Global Marketing Strategy and Operations, and as the sole insights researcher handling brand health tracking and custom studies. Jiyong previously contributed to Wayfair as a co-op, implementing consumer sentiment monitoring during the COVID-19 crisis. Academic credentials include a Bachelor of Science in Business Administration with a concentration in Marketing and Marketing Analytics from Northeastern University, along with secondary education qualifications from Nexus International School Malaysia and Prince of Wales Island International School.