Waystar
Katie Oliver currently serves as an Account-Based Marketing Manager at Waystar, a position held since October 2025. Previously, Katie held multiple roles at Iodine Software from June 2019 to October 2025, including Senior Manager of Account-Based Marketing and Senior Manager of Sales Support & Strategy, where strategic initiatives were developed to enhance commercial success and collaborate across various departments. Notably, Katie led a team to significant sales increases and implemented effective marketing strategies, achieving a 350% rise in lead conversion and hitting pipeline generation goals. Early experiences include internships at Emerson and OCP Asia, as well as research management at Baylor Scott & White Health. Katie earned a Bachelor of Business Administration in Entrepreneurship & Corporate Innovation from Baylor University.
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